Performance Landing System
Ad messaging, landing-page promises, and form measurement were connected in a reusable experiment system.
- Client
- Anonim e-ticaret ekibi
- Sector
- E-commerce
- Workstream
- Google Ads Yönetimi
- Technology
- Blade Components, UTM Tracking, Analytics, Experimentation
Problem
The need
Every campaign required a new page, message consistency suffered, and outcomes could not be compared at campaign level.
Solution
Applied approach
Offer blocks, trust proof, CTA variants, and source tracking were connected in one landing architecture.
Project details
Reusable Blade blocks and measurement fields created a fast but controlled release workflow for new variants.
Technical decisions
Offer blocks, trust proof, CTA variants, and source tracking were connected in one landing architecture.
Delivery discipline
Reusable Blade blocks and measurement fields created a fast but controlled release workflow for new variants.
Outcome
Campaign variants launched faster and lead performance became comparable by source.
System visuals